Remote Patient Monitoring

Intro

Improving Motivation In Chronic Patient Populations

WebCareHealth offers remote patient monitoring as a service to providers who care for patients with chronic diseases. Providers receive reimbursements for each patient who consistently records data via the WebCareHealth platform. The problem was that recording data daily could become tiresome for patients. They engaged our team to develop a motivational product that would increase patients persistence in the program.

My Role

customer

Step 1

Empathize With Patients

My first step was to understand the mindset of the chronic patients we were creating this product for. I learned the following:

Once a person has been diagnosed with Afib the are considered a chronic patient, meaning Afib is a lifelong disease.

About 70 percent of people with AFib are between the ages of 65 and 85. Seniors ages 65 to 69 are roughly four times as likely to say they own smartphones compared to those 80 years and older.

Often people with one chronic disease also have other chronic diseases. And risk can be increase by activities like caffeine consumption, the misuse of alcohol, high stress levels or mental health conditions.

Step 2

Map The Story

Next, I spent some time with WebCareHealth to mapping out their current patient experience and talking about where the patients were experiencing pain and the process was breaking down.

Step 3

Wire-Framing

For the first release of this product, we decided to focus on patient motivation. We would send patients a mobile webpage each week via text message that would contain encouraging content and provide the patient feedback on their progress. We would also ask the patient questions related to their motivation to help us understand how to improve the product moving forward.

Step 4

Design & Develop

I designed each page to focus on a different motivator (knowledge, connection, achievement) so we could see which was most compelling to patients. I created mockups and provided specs for development.

average page link click through rate

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average survey submission rate

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Step 5

Measure

This product was launched on 3/17/2021. We learned that both Afib and Heart Failure patients chose to participate in the program because they wanted to improve their overall health. Afib patients were most excited about reducing their potential risk of complications and Heart Failure patients were most excited about knowing that their provider was paying close attention to their health. The highest engagement was on the 30, 60, & 90 days patient dashboards.

Moving forward, our goals will be focused around giving patients more access to their see their progress, sending patients content that aligns with their motivators, and drawing a correlation between patient motivations and their likeliness to report their daily stats.